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Inbound Marketing and SEO: Insights from the Moz Blog, by Rand Fishkin, Thomas Høgenhaven
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Learn from the leading resource on the latest�inbound marketing�techniques
As the SEO industry undergoes a shift and Google�continues to�change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of�inbound�marketing channels.�The Moz Blog is the go-to place for the latest�thought leadership�on�the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key�inbound marketing�disciplines, mixing them with some brand-new essays.�Rand Fishkin and Thomas H�genhaven have produced a masterfully edited anthology packed with�information�to provide the best possible insight into these marketing channels.�The popular�Moz�blog is a top resource for cutting-edge information on SEO techniques:
- Co-compiled and co-edited by�Moz�CEO and co-founder Rand Fishkin, this�book�is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends
- Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics,�as well as search engine optimization
- Focuses on leveraging existing platforms like�social media sites and community�for inbound marketing�success
Inbound Marketing and SEO�is a must-have for marketers in today's online world.
- Sales Rank: #277772 in Books
- Brand: Brand: Wiley
- Published on: 2013-06-17
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .80" w x 7.40" l, 1.17 pounds
- Binding: Paperback
- 360 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
Only buy if you're new
By Renaissance Girl
This is a great book if you are brand-new to S EO. That said, it is old and many of these things are outdated. Although they tried to update this addition, they should really write a new book.
1 of 2 people found the following review helpful.
Great foundation for any SEO enthusiasts
By Ratko Ivanović
I'll keep it short and simple. There aren't many good SEO books out there due to the ever-changing SEO rulesl, but this one is a great read. It doesn't provide just tactics (which have a fate of being changed as the time goes on), but tries to capture the essence of why SEO exists and how to be good at it. Highly recommended!
2 of 4 people found the following review helpful.
overall helpful
By Brian Stocker
Pretty good. Although it is recycled blog posts mostly from 2010 and 2011. They all say Nothing has changed and this authoritative post is still very relevant. After reading this for nearly EVERY chapter, it is somewhat tiresome. That said, there is a lot of useful info.
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